top of page
Elevar Coffee
Brand Design
Art Direction
Elevar Coffee brings robust flavors from all over the world. They wanted to refresh their brand to elevate the entire coffee experience for their consumers as fresh and luxurious.
Objective:
The founders started their company roasting beans from Brazil and wanted an essence of the Brazilian culture and nature with extraordinary taste. After assessing the brand and their story, I utilized these adjectives to create their brand identity: smooth, luxurious, and alluring.
The wordmark is easily recognizable and the extension of tail of the letter 'R' alludes to the smooth taste of Elevar coffee.
The color palette is a blend of earthy, muted tones to note the origin of the coffee.
bottom of page