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Elevar Coffee
Elevar Coffee sources bold, globally inspired flavors and sought a refreshed brand identity that would elevate the coffee experience into something fresh and luxurious. Founded by Brazilian roasters, the brand wanted to infuse elements of Brazilian culture and nature into its visual expression. After assessing their story and positioning, I developed a brand identity anchored in three attributes: smooth, luxurious, and alluring.
Brand Design
Art Direction
The wordmark is designed for instant recognition, with the extended tail of the “R” subtly evoking the smooth, flowing taste of Elevar Coffee. The color palette combines earthy, muted tones that reference the coffee’s natural origins.
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