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Work2Live
Brand Identity
Email Campaign
Illustrations
Work2Live is an employee benefit app that provides employees a variety of tools to access their perks, benefits and insurance. The app doubles as a social platform for companies to partake in incentive programs, gift exchange and set health related goals.
Work2Live needed to refresh their brand and build a stronger brand story. I created a visual brand system to communicate the company's brand, mission and values.
Before
After
The brand personality is the explorer, who is independent, driven and looking for adventure. Their mission is to provide employees amazing perks such as fitness classes, meal subscriptions, spa services, travel perks and more. Work2Live wanted to keep the logo as a wordmark and the symbol. I cleaned up the typeface to create uniformity in weight and changed the symbol to a bright purple to differentiate them from their competitors.
The goal was to represent the brand with bold and vibrant colors representative of the brand's services and the mission to create a fun lifestyle outside of work.
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